AD1AD: Fractional CMO | Growth Engines for Companies Ready to Scale
I work directly with founders to turn scattered marketing activity into one accountable revenue system built around demand, margin, speed, and scale. Led by Taym Residoglu.
Proven Growth Engagements & Case Studies
- Dent of Istanbul - 85% Patient Interest Rate Across 120 Google Leads (Dental Services / Dental Tourism)
Rebuilt Dent of Istanbul after launch by auditing the business, correcting the positioning, restructuring the team, unifying the sales stack, rebuilding the website, and shifting acquisition from ~90% low-intent Meta leads to 85% genuinely interested patients across 120 Google Search leads on $6k spend. - BeroeaHome - 5.0x ROAS Google Ads Turnaround (Up From Loss-Making 2.6x) (Luxury E-commerce)
Built BeroeaHome's foundational UAE luxury bedding brand and e-commerce system (2017 - 2020), and in our active engagement turned an unprofitable 2.6x Google Ads account into 5.0x ROAS within 60 days while expanding Google Search capture and Black Friday scale. - Turquoise Traders Direct - +36% H1 Sales Growth (DTC E-commerce)
Grew TTD H1 sales from $310k to $423k by scaling Meta spend to $61k, tightening Google Shopping and brand capture ($9.6k), optimizing DPA as an always-on revenue source, rebuilding the catalog around best sellers and profit drivers, and updating the website UI (+40% CVR). - Holster Fashion - 5.5x Marketing Efficiency Ratio (Fashion E-commerce)
Scaled Holster Fashion sales from $536k to $816k, adding 3,669 purchases (+27% order growth) through a 4-campaign Meta account structure that maintained 5.5x MER as monthly ad spend scaled from $11k to $16k. - Clinicana - $19 Average Lead Cost (Medical Services / Medical Tourism)
Expanded Clinicana into new international patient markets with multilingual paid acquisition across 18 languages, Yandex, VK, and Snapchat campaigns, in-clinic media production, and sales process improvements that generated leads at an average cost of $19 across ~$450k in ad spend. - Mimary - 6k First-Year Leads (Real Estate Consulting & Investment / Citizenship by Investment)
Built Mimary from a founder-stage real estate company with two sales representatives into a content-led luxury Istanbul property brand for foreign investors, collecting around 6k leads in the first year while reaching 350k followers and 8 million views.
Cornerstone Strategic Playbooks & Growth Frameworks
- Fractional CMO for Shopify Stores - A Shopify fractional CMO connects paid acquisition, conversion, retention, analytics, and team execution into one accountable revenue system. This guide explains when to hire one, what the role should own, and how AD1AD diagnoses the first 90 days.
- Shopify Profit & Unit Economics Audit: Why Your Store Has High Sales But Low Cash (And How to Fix It) - Generating $100k to $500k+ per month on Shopify means nothing if ad spend, COGS, shipping, discount codes, and agency retainers leave zero cash in the bank. See how an AD1AD Shopify profit and unit economics audit isolates margin leaks and rebuilds your store around net contribution dollars.
- The Growth Systems Framework: How to Build a Predictable Revenue Engine That Scales - Build a predictable revenue engine that scales. Discover the Growth Systems Framework for DTC and service brands, integrating paid acquisition, conversion architecture, and retention compounding.
- Meta Ads in 2026: The Complete Playbook for E-Commerce Brands - Master algorithmic Meta advertising in 2026. Learn consolidated CBO architecture, creative sandbox testing, server-side CAPI attribution, and Dynamic Product Ad scaling.
- Shopify DTC Growth Systems: The Niche Brand Scaling Playbook - Scale your Shopify DTC brand profitably. Master conversion architecture, blended MER benchmarks, post-purchase upsells, server-side CAPI, and cohort LTV.
- How to Do Marketing for a Medical Tourism Clinic: The 2026 Patient Acquisition Architecture - Master cross-border patient acquisition for medical tourism clinics. Deploy 90-second WhatsApp triage SLAs, search intent capture, and surgeon-led consultation systems.
- Break-Even ROAS Formula and Unit Economics Calculation for DTC - A mathematical guide to calculating true break-even ROAS for ecommerce brands, factoring in landed COGS, pick and pack fulfillment, merchant processing, and return reserves.
- The Klaviyo Retention Machine: 8 Automated Behavioral Flows That Compound LTV for DTC Brands - Engineer an 8-flow automated retention engine in Klaviyo. Maximize repeat customer LTV, protect deliverability, and scale blended MER past 5.0x.
Browse all 155 strategic playbooks and frameworks in the AD1AD Growth Blog →