AD1AD: Fractional CMO | Growth Engines for Companies Ready to Scale
I work directly with founders to turn scattered marketing activity into one accountable revenue system built around demand, margin, speed, and scale. Led by Taym Residoglu.
Proven Growth Engagements & Case Studies
- Dent of Istanbul - 85% Patient Interest Rate Across 120 Google Leads (Dental Services / Dental Tourism)
Rebuilt Dent of Istanbul after launch: fixed positioning, restructured the team, unified sales tools, rebuilt the website, and shifted from ~90% low-intent Meta leads to 85% interested patients across 120 Google leads on $6k spend. - BeroeaHome - 5.0x ROAS Google Ads Turnaround (Up From Loss-Making 2.6x) (Luxury E-commerce)
Built BeroeaHome's UAE luxury bedding brand and online store (2017 - 2020), then turned a losing 2.6x Google Ads account into 5.0x ROAS in 60 days while scaling Search and Black Friday. - Turquoise Traders Direct - +36% H1 Sales Growth (DTC E-commerce)
Grew TTD H1 sales from $310k to $423k: scaled Meta spend to $61k, focused Google Shopping and brand ads ($9.6k), turned DPA into steady revenue, prioritized best sellers, and updated the UI (+40% CVR). - Holster Fashion - 5.5x Marketing Efficiency Ratio (Fashion E-commerce)
Grew Holster Fashion sales from $536k to $816k (+3,669 purchases, +27% orders) with a 4-campaign Meta setup that held 5.5x MER as monthly spend scaled from $11k to $16k. - Clinicana - $19 Average Lead Cost (Medical Services / Medical Tourism)
Expanded Clinicana into new international markets across 18 languages using Yandex, VK, and Snapchat ads, in-clinic video production, and faster sales follow-up, averaging $19 CPL across ~$450k spend. - Mimary - 6k First-Year Leads (Real Estate Consulting & Investment / Citizenship by Investment)
Grew Mimary from a 2-rep startup into a content-led luxury Istanbul property brand for foreign buyers, generating ~6k leads, 350k followers, and 8 million views in Year 1.
Cornerstone Strategic Playbooks & Growth Frameworks
- Fractional CMO for Shopify Stores: When to Hire One and 90-Day Plan - A Shopify fractional CMO connects paid ads, storefront conversion, Klaviyo retention, and analytics into one accountable revenue system. Learn when to hire one, what it costs, and how the first 90 days work.
- Shopify Profit & Unit Economics Audit: Fix High Sales With Low Cash - Doing $100k to $500k+ per month on Shopify means nothing if ad spend, COGS, shipping, and stacked discounts leave zero cash. See how a unit economics audit finds margin leaks and restores net profit.
- How to Build a Predictable Ecommerce Growth System That Scales - Connect paid ads, dedicated offer pages, and email retention into one predictable revenue system. Includes MER benchmarks, a 16-week rollout plan, and a real brand case study.
- Meta Ads in 2026: The Complete Playbook for Ecommerce Brands - Manual interest targeting is dead on Meta. Use consolidated CBO campaigns, weekly creative testing, and server-side CAPI tracking to scale ecommerce sales.
- Shopify DTC Growth Systems: How to Scale From $1M to $10M - Scale your Shopify DTC brand profitably. Master blended MER targets, first-order contribution margin, distraction-free offer pages, server-side CAPI, and Klaviyo retention.
- How to Do Marketing for a Medical Tourism Clinic (2026 Guide) - Learn how to market a medical tourism clinic profitably using 60/40 search-to-video ad splits, 90-second WhatsApp triage, and surgeon-led video consultations.
- Break-Even ROAS Formula: How to Calculate True Ad Profitability - Calculate your real break-even ROAS for Shopify and DTC ads by factoring in landed COGS, 3PL pick-and-pack, payment fees, and return reserves.
- 8 Automated Klaviyo Flows That Compound DTC Retention and LTV - Build an 8-flow automated Klaviyo retention system that generates 30%+ of store revenue, protects inbox placement, and lifts 90-day LTV.
Browse all 110 strategic playbooks and frameworks in the AD1AD Growth Blog →