AD1AD • Fractional CMO As A Service
Fractional CMO leadership and growth engine architecture for founder-led brands. I audit your leaks, rebuild your acquisition and conversion systems, and scale your revenue alongside you.
Proven Growth Engagements & Case Studies
- Dent of Istanbul – 120 High-Quality Leads From $6k Google Spend (Dental Services / Dental Tourism)
Rebuilt Dent of Istanbul after launch by correcting positioning, restructuring an overhired team, unifying the sales stack, rebuilding the website, and shifting acquisition toward higher-intent Google demand. - BeroeaHome – 1st Wholesale Media Enablement Model (Luxury E-commerce)
Established BeroeaHome's online presence, transforming the business from manual Instagram DM sales into a structured DTC e-commerce operation, premium UAE luxury bedding positioning, and a first-in-region wholesale media enablement engine. - Turquoise Traders Direct – +36% H1 Sales Growth (DTC E-commerce)
Grew TTD H1 sales from $310k to $423k by scaling Meta spend to $61k, tightening Google Shopping and brand capture ($9.6k), optimizing DPA as an always-on revenue engine, and rebuilding the catalog around profit drivers. - Holster Fashion – 5.5x Marketing Efficiency Ratio (Fashion E-commerce)
Scaled Holster Fashion sales from $536k to $816k, adding 3,669 purchases through a 4-tier Meta account structure that maintained 5.5x MER as monthly ad spend scaled from $11k to $16k. - Clinicana – $19 Average Lead Cost (Medical Services / Medical Tourism)
Expanded Clinicana from single-channel social ads into a multilingual medical tourism acquisition engine across 18 languages, deploying Yandex, VK, and Snapchat, establishing an in-house media studio, and generating leads at a $19 average CPL across $450k spend. - Mimary – 6k First-Year Leads (Luxury Real Estate / Citizenship by Investment)
Built Mimary from a founder-stage real estate startup with two sales reps into a content-led luxury Istanbul property brand for foreign investors, generating 6,000+ qualified leads in Year 1 while amassing 350k social followers and 8 million views.
Cornerstone Strategic Playbooks & Growth Frameworks
- Fractional CMO for Shopify Stores – A Shopify fractional CMO connects paid acquisition, conversion, retention, analytics, and team execution into one accountable revenue system. This guide explains when to hire one, what the role should own, and how AD1AD diagnoses the first 90 days.
- The Growth Systems Framework: How to Build a Predictable Revenue Engine That Scales – Build a predictable revenue engine that scales. Discover the Growth Systems Framework for DTC and service brands, integrating paid acquisition, conversion architecture, and retention compounding.
- Meta Ads in 2026: The Complete Playbook for E-Commerce Brands – Master algorithmic Meta advertising in 2026. Learn consolidated CBO architecture, creative sandbox testing, server-side CAPI attribution, and Dynamic Product Ad scaling.
- Shopify DTC Growth Systems: The Niche Brand Scaling Playbook – Scale your Shopify DTC brand profitably. Master conversion architecture, blended MER benchmarks, post-purchase upsells, server-side CAPI, and cohort LTV.
- How to Do Marketing for a Medical Tourism Clinic: The 2026 Patient Acquisition Architecture – Master cross-border patient acquisition for medical tourism clinics. Deploy 90-second WhatsApp triage SLAs, search intent capture, and surgeon-led consultation systems.
- How to Excel at SEO for Niche Markets: Low-Volume High-Intent Playbook – Win high-margin customers in specialized verticals. Discover zero-volume keyword research, technical specification hubs, and B2B comparison architectures.
- Break-Even ROAS Formula and Unit Economics Calculation for DTC – A mathematical guide to calculating true break-even ROAS for ecommerce brands, factoring in landed COGS, pick and pack fulfillment, merchant processing, and return reserves.
- The Klaviyo Retention Machine: 8 Automated Behavioral Flows That Compound LTV for DTC Brands – Engineer an 8-flow automated retention engine in Klaviyo. Maximize repeat customer LTV, protect deliverability, and scale blended MER past 5.0x.
Browse all 379 strategic playbooks and frameworks in the AD1AD Growth Blog →