Forensic case studies across e-commerce, healthcare, and high-ticket service verticals: real numbers, verified payback timelines, and operational architecture.
120 High-Quality Leads From $6k Google Spend • Dental Services / Dental Tourism • Istanbul, Turkey / International Markets • CMO Rebuild Period
Rebuilt Dent of Istanbul after launch by correcting positioning, restructuring an overhired team, unifying the sales stack, rebuilding the website, and shifting acquisition toward higher-intent Google demand.
1st Wholesale Media Enablement Model • Luxury E-commerce • UAE / GCC Region • 2017 – 2020
Established BeroeaHome's online presence, transforming the business from manual Instagram DM sales into a structured DTC e-commerce operation, premium UAE luxury bedding positioning, and a first-in-region wholesale media enablement engine.
+36% H1 Sales Growth • DTC E-commerce • Global Market • 2022 – Present
Grew TTD H1 sales from $310k to $423k by scaling Meta spend to $61k, tightening Google Shopping and brand capture ($9.6k), optimizing DPA as an always-on revenue engine, and rebuilding the catalog around profit drivers.
5.5x Marketing Efficiency Ratio • Fashion E-commerce • UK & EU Markets • 2021 – 2022
Scaled Holster Fashion sales from $536k to $816k, adding 3,669 purchases through a 4-tier Meta account structure that maintained 5.5x MER as monthly ad spend scaled from $11k to $16k.
$19 Average Lead Cost • Medical Services / Medical Tourism • Istanbul, Turkey • 2019 – 2024
Expanded Clinicana from single-channel social ads into a multilingual medical tourism acquisition engine across 18 languages, deploying Yandex, VK, and Snapchat, establishing an in-house media studio, and generating leads at a $19 average CPL across $450k spend.
6k First-Year Leads • Luxury Real Estate / Citizenship by Investment • Istanbul, Turkey / International Markets • 2021 launch year
Built Mimary from a founder-stage real estate startup with two sales reps into a content-led luxury Istanbul property brand for foreign investors, generating 6,000+ qualified leads in Year 1 while amassing 350k social followers and 8 million views.